I hate ads on TV, on the radio, and on web pages. I hate the ones that scroll past all animated and happy. I hate when I log into CNET.com and I’m punched in the face with an ad while given an 8-font corner-page option to continue to the article I wanted to read. I hate that those pages, the ones offering the services I want, have to placate any available (and unavailable) space with advertisements. I hate paying for stuff and I’m starting to hate free.
A month or so ago I started an experiment to see who shares my sentiment. Turns out, of the millions thousands hundreds of unique page views on my site EVERYONE hates ads. “Well maybe you’re not placing the ads in the right place?” Let’s see what Google’s ad placement “heat map” suggests [link]. White is bad. Yellow is bad, but kind of good. Orange is good, but not great and Red-orange is crazy awesome and all ads should be placed in this position on your page because who doesn’t like an ad between the headline of the article and the content to be read/watched? AWESOME! Yeah, no. “Maybe your ad isn’t targeting the right audience” Doubt it. Google invades my blog’s lexicon and pulls out words to generate ads. The ads are on the topic of the posts. “Maybe your posts aren’t targeting your audience.” Maybe you should drink a warm glass of shut the he** up!
Let’s move beyond the hatred. Suppose you accidentally click on an ad (man, I’m always clicking on those mobile ads). Does this generate revenue for the site? Sure it does. Take a penny. Cut it in half. Then cut that half in half. Then cut that half in half. That’s about what the site earns for your click combined with 99 others (hyperbole). That’s a CPC ad. Now if you, and a thousand people like you, visit a site and you all see the same ad the site may earn $ if the ad is a CPM. Man this just gets awesomer by the letter.
Yes, I hate ads. Yes, I know it’s unlikely that I will ever make money from ads. But I will keep putting them on my site because if everyone else is going to be annoying, I might as well be too.
If you’re bored feel free to click an ad on this page, or just complain in a comment below or in an e-mail to TiTy@y2kemo.com.
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