Over the years I’ve bought a few songs from iTunes. If I got a new computer or updated my iDevice and I neglected to back up my purchases they were lost unless I could remember exactly what song and which version it was that I bought.
When I’d ask Apple for help they’d tell me to log into my iTunes account and decipher the nonsensical list of music, movie, book, and app purchases. And on the off chance I remembered what song I downloaded, I would have to buy it again. Wait, what? Yeah, the whole iTunes deal was maddening.
iTunes in the Cloud changes all that. It’s not revolutionary. It just makes sense. Now, when I buy music from iTunes, iCloud stores my purchase history so I can see what I’ve bought—from my PC, Mac, or iDevice. Even better, I can configure all my devices to automatically download my new purchases to all my devices via WiFi or 3G. Wait, what? Yeah, the whole iTunes deal just got surprisingly simple.